The Twitter Guide for Relationship Marketing

I have blogged many times about both Twitter and relationship marketing. The truth is that micro blogging revolution, Twitter, opens a new avenue for relationship marketing like never before. If you want to build relationships with your clients, customers, and potential leads, then Twitter is the tool for you. I would not advise the hard sell self promotional twitter posts, "tweets", because you will find yourself alienating people and being seen as a self serving spammer.

I have blogged many times about both Twitter and relationship marketing. The truth is that micro blogging revolution, Twitter, opens a new avenue for relationship marketing like never before. If you want to build relationships with your clients, customers, and potential leads, then Twitter is the tool for you. I would not advise the hard sell self promotional twitter posts, "tweets", because you will find yourself alienating people and being seen as a self serving spammer.

* Always put others first. Their needs, their tweets, their focuses, their causes: all they do on Twitter should be things you pay attention to and care about. Give actual responses with quality remarks, "retweet" (broadcast the important information they tweet by tweeting it yourself) their good information. When they have questions and concerns, answer them.

* Learn from the Magpie formula. Magpie is one the ways that people monetize their Twitters, often heralded the Google Adsense of Twitter. While I would not suggest you become a Magpie publisher or advertiser, I would suggest learning from the formula. I write about this more in "An Important Twitter Lesson From Magpie", but the basic gist is this:



Try to tweet real content, responses, and relationship tweets at a certain number before you tweet anything promotional.

* Practice the soft sell. The tweets you post all should help your overall promotional goal that is in tune with relationship marketing. Yet, be sophisticated and not spammy. The Twitter question, "What are you doing?" can be answered with things like "writing about x my client newsletter" which directs the interested parties to you. You can also offer more information. Julie of WritingSpirit.com offers tips that help writers out. She tweets this extra helpful tips daily, and it establishes her as a professional while giving a sneak peek of her membership site's contents. That is the true way to self-promote on Twitter.



Remember when you answer "What are you doing?" to always put relationships first.